T-shirt Fundraising made easy

T-shirt fundraising

Kirkwood Trading Company

T-shirt Fundraising made Easy

Smart fundraisers know that people like to get something in return for their donation which is why a t-shirt fundraiser makes sense. In fact, studies show that people tend to give more when they get something back for their money. It doesn’t have to be a something of equal value like most people think, because let’s face it, that would defeat the purpose. Although the perceived value is something that really encourages people to donate. Let’s say you want to buy the latest trendy t-shirt at a store, more than likely you will end up paying $25, $45, or much more.

Now imagine selling a custom t-shirt for your cause that has a price tag of $15 or $20. Plenty of people out there will buy a $20 gag t-shirt for a single use ocassion. So to sell a fundraising t-shirt for $15 or $20 where the buyer can wear it all the time is a no brainer.

The most successful fundraising campaigns will have a broad audience with a high number of possible contributors so the t-shirt cost is very minimal. In order to have a successful t-shirt fundraising campaign, ideally you want to buy a high volume of shirts. Of course that all just depends on your goals.

Custom t-shirt fundraising is a great way to have fun by coming up with a unique design catered to promote the cause. They can be serious, funny, abstract, it doesn’t matter. And that’s just it, t-shirt fundraising can be cateret to fit your specific audience and geared toward the outcome you wish to portray.

The best part is there is no cost to you to get started. You can do away with costly inventory and taking the time to sell them to each individual. Kirkwood Trading Company provides you with a free web store where we’ll handle all of the order processing and if need be, shipping as well.

It’s easy to get started with a simple email or phone call. We’ll be happy to talk with you and help you with design, best practices, and whatever we can do to help. A successful t-shirt fundraiser is a goal that serves everyone involved.

You can contact us here. Contact Us

Custom Band T-shirts

custom band t-shirts

Kirkwood Trading Company screen printing in St. Louis

Custom Band T-shirts

custom band t-shirts are a means to promote a band while at the same time earning additional income through the merchandise. We work with several bands from all walks of life from the big global bands to your smaller scale local cover bands. While an international signed band might order 10,000 shirts for an event, a local cover band may only order 100 shirts. In that respect the purpose is exactly the same, both bands are order custom band t-shirts for the same purpose.

Our biggest custom band t-shirt client are the local bands ordering 100-200 shirts at a time. They have a dedicated following and are able to push new designs onto their followers a few times a year. It’s a great way to grab additional income from the pay of the gig itself. Any additional money for the local bands is a bonus simply because they love what they do and most have full time jobs.

But there is nothing like a cult type following. These are your customers and they gobble up their favorite bands merchandise. So it’s always a good venture to invest in offering band merch.

Custom band t-shirts – screen printed success

So I touched on this briefly above, but the best way to get the maximum dollar out of your local following is to switch things up. A lot of times bands will have t-shirts screen printed with their band logo on them, a staple in any event. Another way to take advantage and to keep things fresh is to constantly have different designs to offer your fans from time to time. Keeping it fresh is a great way to get people buying time after time. With more people buying, new fresh designs, your brand is out amongst the people on the shirts of fans backs promoting your band.

Best practices, keep it simple. The smaller the quantity you order the less ink colors should be involved. You want to keep the shirts cost effective for a return on investment so keep them budget friendly. Stick with one or two color designs for the best return. Your cost is lower and you can sell them for a lower price point as well.

Custom tshirts in Oakville Missouri

custom printed tshirts Oakville Missouri

screen printing services for Oakvill Missouri by Kirkwood Trading Company

If you are looking for quality custom tshirts in Oakville Missouri, Looking no further than Kirkwood Trading Company. Specializing in custom t-shirts for over 20 years in St. Louis, we have the best prices and fastest turn around. With state of the art technology we can provide the latest printing methods to ensure your t-shirts look as good as possible. We make ordering with us very convenient and hassle free. Our pricing is setup so it’s point blank and you will find no hidden fees or additional costs.

With a 4-6 day order turn around and in-house graphic artists, no job is too big or too small. We can print anywhere from a 12 piece minimum order to as many as 12,000 t-shirts or more.

Convenientl located in the central location of Kirkwood, we have grown our clientele to include schools, churches, businesses, foundations, organizations, and much more.

In addition to screen printing logo wear at point of sale, we can also provide our customers with free spirit wear or team stores as well as fundraising stores. All of these are new services we have provided over the past couple of years to a great reception amongst our clients. No longer is costly inventory a requisite to sell logo wear.

For questions or a free price quote, feel free to contact us at your convenience.

Tips for a successful t-shirt brand

tips for a successful t-shirt brand

Best practices on how to make money with a t-shirt brand

Tips for a successful t-shirt brand

Let’s face it, if creating a successful t-shirt brand was easy, everybody would be doing it. If you think you have an idea for a successful t-shirt brand, ┬áthese tips may just help you out. If nothing else this cliff notes version will help you avoid some common pit falls. Pit falls we’ve seen over 20 years and hundreds of customers who had ideas for a succesful shirt brand and why most flop and while some are still customers today.

1. Know your market. : We get a lot of customers who come in and and place an order for their custom t-shirt brand. We always ask what their target market is 80% of the time they really have no idea or it’s so broad that they are already fighting an uphill battle. Know your target market and cater to them. For instance, if your brand is targeting high school and college aged kids you might want to put your designs on the Comfort Colors brand shirts and tanks. This brand is uber popular amongst that age group. A little pricier than a standard basic t-shirt but nobody wants a standard t-shirt unless you are one of the larger global brands who can sell their custom t-shirts on name alone. A successful t-shirt brand can take time. Knowing your market can put your brand in the fast lane.

2. Don’t be stingy: The 2nd biggest mistake we find when printing customers t-shirts after not knowing their target market is cheaping out on the shirts. Look, we get it. You’re a start up and you want to keep costs down. But if you go with a basic tee, I can tell you don’t know your targer market because while a basic tee is cheap, everybody has a few in their closet already and unless it’s a super awesome design, people will pass. You want to cater to the current trends which right now are softer more tapered cut shirts. Yes, they cost more than a basic preshrunk cotton t-shirt, but your margin will be greater because if it feels like a higher quality shirt material, people are willing to pay more. A lot of our customers who we print their brand shirts for have the same idea.They want to order the first run of shirts on the less expensive basic shirts and after they sell them and make some money they want to come bag and upgrade to a more modern high priced shirt. This could possibly work but we haven’t seen it personally. Typically what happens is they sell their 100 shirts and when a new design comes out, even though it’s on a nicer shirt, you get buyer regret or a consumer been there done that mentality and sales on another order fall short. Know your audience, and cater the shirt from the very start. Skimping on the right shirt for your market can be the difference between a succesfful t-shirt brand and a disaster.

3. Design and color combination: One of the most effective ways to sell a brand is to have a great shirt color ink combination. If you are selling apparel for beach seekers, you don’t want to use dark colored t-shirts, you want to have bright colored options. Weight wise you would want to stick with light weight, in the case of sun seekers perhaps a performance poly. Either way you go you want to look at the trends which are currently softer lighter shirts with tapering. In order to have your brand stand out, a catchy shirt color with a complimenting ink color can make a dull design very desirable. Where as having the wrong combination can mean the difference between a dud and a shirt that flies off the shelves. A mediocre design with a catchy color combination can make an average t-shirt a successful t-shirt brand.

4. Maximize your quantity: We get customers with the latest and greatest t-shirt idea from all walks of life and we’ve seen it all. There are those customers who come in and want to order 5,000 shirts right off the bat and then there are those who want to start small at 12 or 24 shirts. While you don’t have to already be wealthy to launch a t-shirt brand, having some capital certainly helps. I can tell you right now that every customer who has ordered only 12 or 24 shirts to launch their custom t-shirt brand has never been back for a repeat order, never. Probably becuase in these cases their target market is friends and classmates and at the end of the day, getting paid for the product was probably a lot of work. Consequently we have never had anyone who came in and ordered 5,000 t-shirts to launch their t-shirt brand ever place a reorder either and chances are they probably have 4,500 shirts sitting in a basement somewhere. A successful t-shirt brand will not leave you with an inventory that gets dusty.

At Kirkwood Trading Company, we want you to succeed. If you succeed and we remain your custom t-shirt printer, then we succeed with you. So we tell people start out small. You don’t need to start out with a 5,000 t-shirt order. As much as we like printing 5,000 shirt orders, when it comes to the case of a t-shirt idea, we know that more often than not you end up with a basement full of shirts. We will help you analyze your market and maybe we tell you start with 100 shirts or 1,000 shirts. You can always order more but if it fails, you are stuck with a lot of costly inventory. If you want to start with 24 shirts, we’ll discuss with you why it’s not a great idea and see how close you can come to a targer order for such a brand. It may be more money up front but if you can swing a 100 shirt order at lower price per shirt, you’ll have better saturation with 100 shirts than you will with 24 shirts.

With custom printed t-shirts, like every product, the more you buy the lower the price per piece is. It’s key to find that magical number for your cost verses retail. What will your gross be as well as your net based on a given price point on a given quantity.

Look at these tips for a succesful t-shirt brand as all being equally important. Look at them as a recipe for sucess and if each step is given it’s do dilligence, that could be the matter between a successful t-shirt brand and a flop. Think of these 4 points as a recipe for a cookie. You forget to add the chocolate chips and you don’t have a successful chocolate chip cookie.

If you are in the market for a custom t-shirt brand contact us at Kirkwood Trading Company and we’ll be happy to discuss options with you. We can share current trends, help or critique designs, and give you best practices based on our 20 years of screen printing experience in the Saint Louis area.

Custom Charity Walk Event Tshirts

Charity walk event tshirts

Custom Tshirt Screen Printing in St. Louis

Custom Charity walk event tshirts

The fundraising season is upon us with various charity walk and run events taking place. Few things are as cost effective when it comes to marketing than a custom t-shirt. The exposure each shirt gets compared to it’s investment makes logo shirts among the best money spent for getting a name or event in front of people.

Let’s do some simple math. A $10,000 billboard seen by 50,000 people basically costs around $.20/cents per impression or per person who sees it. An $8 custom t-shirt that is seen by 300 people costs around $.02/cents per impression or per person who sees the shirt. You cannot compare 50,000 people seeing something and 300 people seeing something and assume more people will purchase or get involved with the product because 50,000. The important thing is the cost per impression. Multiply that 300 people seeing a t-shirt and multiple that by 500, 1000, or 2,000 t-shirts. On 500 t-shirts, those would be seen by 150,000 people and when it costs $.02/cents per shirt for that impression, few things are better than t-shirts when it comes to marketing.

The custom charity walk event tshirts are always a big hit. That’s why they always order them because they know the impact that having each participant walk away with a logo shirt for that fundraising effort is only increasing awareness which equals dollars spent on that particular cause. Take Autism for example. It is now a household term do in part to more diagnosis meaning it’s hitting more homes first hand. But with that comes the awareness and the incredible number of people who sign up for these walks and then get the t-shirt for participating. It’s a huge cycle that just makes the end goal of finding a cure that much more reachable.

What’s more is the team aspect and the fundraising teams ordering their individual custom charity walk event tshirts. They are raising awareness and showing unity amongst those in their inner circle that care. The t-shirt shows the unity and makes for a great marketing piece and a keepsake at the same time.

Custom charity walk event tshirts – people love them

When it comes to t-shirts, people love them whether it’s a t-shirt from their last vacation or their latest walk event. Custom charity walk event tshirts are about two things. First, people tend to donate or donate more when they recieve a tangible item in return for their donation. So tshirts make a great cost effective gift. Second, the exposure is second to none. Compare cost and exposure to other ad mediums and you’ll find custom charity walk event tshirts are a great commodity year after year.

For further information or to request a quote for your custom charity walk event tshirts, you can contact us here.
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