Creating a successful online spirit store has never been easier. First and foremost now more than ever people are making all kinds of purchases online. Second, Kirkwood Trading Compmany provides it’s clients with a free online store where schools, teams, and organizations can sell their custom spirit wear. So the costs that are associated with selling spirit wear are no longer there because there is no need for costly inventory or space. There is no longer a need to purchase a domain name and hosting plan. Kirkwood Trading Company now provides all of these things completely free to our clients. What’s more, we also completely build the store for you, handle order processing, and if need be, shipping and bagging. All you have to do is sit back and collect the revenue. Yes, it’s that easy.
First Things First
When it comes to a successful online spirit store you don’t need to reinvent the wheel. The mmost successful stores contain 80% of the staple apparel and 20% unique apparel that is geared specifically towards your clientele. By staples we are talking about t-shirts, hoodies, shorts, hats, jackets, bags, etc. By unique apparel we are talking specialty apparel where you know they’ll be a hit. This might be a baseball tee, a unique cut women’s cut tee, it could even be a unique one time design, which we’ll get to in just a bit. Staples are important because they are expected, they typically remain the same in both style and print year after year and a perfect case and point would ba high school spirit wear store. If a schools colors are black and gold then more than likely a staple would be a black hoodie with a gold print that says something like Springfield. Something a student might by a couple times throughout his high school career but it’s common enough that town citizens, incoming freshman, and the like all buy this staple year after year. Staple items are the life blood of a successful online spirit store. The unique items are to gain additional revenue from the people who own the staples.
Go unique to get more sales
One thing we find successful is when a school or team offers a new and fresh design that is only offered for a limited time and then never to be seen again. This creates buzz and buzz creates sales. Nobody likes to feel left out and if a particular shirt with a unique design is only for sale for a limited time, then people will jump on it. It’s a way to create buzz, attract new customers, and get additional sales from existing customers.
We do this exact same thing for a local club sport here in St. Louis. They have an online spirit store 3 times a year for a few weeks each time. They offer about 20 different items. Of those 20 different items 15 of them are always the same, there staples. 4 items are completely new and fresh with each time the store is reoponed, and the 20th product, is always a brand new limited edition design that is only for sale during that particular time the store is open. If they have 200 memebers, they’ll see about 160 of this unique limited edition shirt alone. The rest of the sales are from the staples and unique designs. But what is nice is that you’ll find people who ordered apparel from their store in the summer, so they typically won’t order anything in the fall, but the summer people will most certainly buy that one limited edition item in the fall.
Having something limited edition is a great way to gain additional sales.
If you have an interest in learning more about how Kirkwood Trading Company can help you with your custom online spirit store, give us a call or send us an email and we’ll be happy to discuss what we can do for you to help you generate revenue without spending any money. We promise, it really is that simple.