Spirit Wear Ideas

Spirit wear ideas

Custom printed spirit wear in St. Louis Missouri

Spirit Wear Ideas

Okay, the new school year is fast approaching and you want to improve on last year’s spirit wear sales. The most common theme we hear from new customers is that spirit wear sales have become stagnant in recent years. We ask our new customers 2 main questions to find out where the issue lies. Question 1: What products have you been selling? Question 2: How do you sell your spirit wear?

The answer to question one is generally always the same two answers. They have been selling the same products for so many years or they have no branding and are continually switching up their spirit wear. The best answer we can provide them is to have them understand how the successful college brands work. They have there staples that never go out of style and they sprinkle in new and trendy apparel each year. Most importantly they have a brand identity in everything they do. That’s the key. We get so many schools who contact us to put together spirit wear who don’t have a branded mascot. Meaning if they are the Bears, they don’t have a set bear mascot logo. We hear all the time that they just want some kind of bear. So that means my bear will be different from last years bear because there is no brand identity.

The answer to question two is either the school shells out a bunch of money to buy shirts they hope they can sell on registration night or they use an order form. There are definintely occasions when buying shirts to sell at event are neccesary. However with spirit wear that’s not always the case. Order forms are a lot of work and have to constantly be manned by someone to collect them, check them for accuracy, and then reach out to all the stragglers. It’s a big effort.

Spirit wear ideas and coming up with new items is tough, we get it. You are in the field of education, not marketing. That’s why we enjoy what we do because we can take a schools spirit wear and take it from where it is to a whole new place that creates brand recogniation and is a profitable venture. Let’s face it, you don’t offer spirit wear just so all the students look cute, you sell spirit wear to raise money and create brand recognition. It’s your schools calling card that says look at us, it’s a great place to get an education.

With that being said we bring a lot of fresh spirit wear ideas with us in both apparel styles and brands as well as designs. We’ll take a look at what you’ve been doing and show you how we can improve on it. The first thing is creating the brand. The second thing is making sure we put you in the best position to sell the most spirit wear.

Kirkwood Trading Company is a 24 year old screen printing business in St. Louis. We started out doing spirit wear for schools and teams and we have continued to work with many schools and teams all over country. If your spirit wear is in a rut give us a call. We’ll see what we can do to help.

St. Louis Custom T-Shirts and Spirit Wear

Kirkwood Trading Company

Kirkwood Trading Company custom t-shirts and spirit wear printing

Custom printed spirit wear for your school, team, or event

Kirkwood Trading Company has been providing custom spirit wear in St. Louis for 20 years. We currently work with many local schools as well as schools and teams across the country. Because we carry a full line of apparel and the fact that we access all major distributors we are able to get just about any apparel products a school or team could want.

We offer custom jerseys for all sports in many styles, color combinations and fabrics from cotton, poly, blends, and spandex. The trend now is for light weight performance wicking fabric and all of the major garments we offer will come in that as well. In addition to the apparel and printing we also offer custom lettering and numbering and since we cut our own letters and numbers pretty much any font you would want to use is fine.

Regarding spirit wear we offer several styles of t-shirts including the basic tees, ladies, youth, and specialty cut shirts as well as sweatpants, shorts, jackets, bags, towels, mugs, koozies, and more. For many spirit stores we are a one stop shop for most of their store needs and at the very least where the apparel is concerned.

With our super fast turn around time of 4-6 business days we have grown in the spirit wear business because schools need items fast because if their shelves are empty they are losing revenue. So while we always have fast turn around times on orders we prioritize those clients who use our screen printed apparel as revenue.

When it comes to smaller schools or schools who don’t’ have a spirit shop we work on an order form basis. If need be we’ll provide the custom order form for the school. While it’s always easiest if the school tallies the orders but if need be we can do that too.

When it comes to design most schools have their standard logo and many come to us with a t-shirt design already. However many of our clients look to us to provide them with popular trends not just in the artwork but in the design area as well. If asked we’ll gladly put some designs together for you so you can see options and choose a design or designs that work best for you.

For teams, in addition to the full line of jerseys and uniforms we also carry several brands of coaches shirts, warm-ups and jackets. It seems the recent trend has been to get away from the jackets and the hoodie has gained in popularity.

Because we print in-house we can accommodate rush orders from our clients as well. We understand that when it comes to schools and teams and there is a lot of fundraising and money to be made should a team advance to the playoffs or have an annual big game against a rival. In those cases often times there is not tons of time to plan for such events. We had one particular school who called us back in 2013 and asked if there high school football team made it to state, could be print up some t-shirts so they could sell them at school to raise money for the athletic program. The only caveat is that the semi-final game would be 5 days before the state game so we would have a short window to print shirts. Short notice was not a problem and we got the design out of the way ahead of time. When they advanced to state we printed 1,000 shirts within a couple of days and then printed another 1,000 a couple days after that. The shirts were selling faster than we could print. The team went on to win the state game and the school decided to get custom t-shirts printed for the state championship. Because it was a local high school, local citizens in addition to the student body bought shirts and they eneded up selling another 3,000 state championship t-shirts. The proceeds raised from shirts went into upgrading the school fields and weight room. Because we turned the order around so quickly we were hero’s to the school and they were thankful because they raised a lot of money.

If you have a need for custom spirit wear or team wear, the Kirkwood Trading Company in St. Louis will be happy to provide you with a price quote. We offer a fast turn around time on all of our orders and we operate with customer convenience in mind.